AI incidents in marketing

A practical archive of AI failures, backlash, and governance lessons in advertising and brand communication.

This site collects examples of AI incidents in marketing, especially AI advertising cases where automation, synthetic media, or generative creative tools created reputational, ethical, or brand-safety problems.

French watchdog challenges Meta's job ad algorithm

France's equality watchdog ruled that Meta's Facebook job-ad delivery system produced discriminatory outcomes.

Coca-Cola’s AI holiday advert backlash

When a nostalgic brand world meets generative AI aesthetics


McDonald’s Netherlands and the AI Christmas ad pullback

A case in tone, timing, and emotional mismatch


Guess, Vogue, and the AI-generated model debate

Beauty standards, disclosure, and the future of creative labour