AI incidents in marketing

A practical archive of AI failures, backlash, and governance lessons in advertising and brand communication.

This site collects examples of AI incidents in marketing, especially AI advertising cases where automation, synthetic media, or generative creative tools created reputational, ethical, or brand-safety problems.

Coca-Cola’s AI holiday advert backlash

When a nostalgic brand world meets generative AI aesthetics


McDonald’s Netherlands and the AI Christmas ad pullback

A case in tone, timing, and emotional mismatch


Meta Advantage+ and the unexpected AI “granny” creative

When automated optimisation changes the brand message


Guess, Vogue, and the AI-generated model debate

Beauty standards, disclosure, and the future of creative labour